I had the exciting opportunity to build the brand identity for ACME Burger Company, creating a vibrant, playful street food venue. The goal was to produce a fresh, engaging identity that would stand out within the world of street food.

A mascot was created to bring the brand to life, embodying the fun and flavour that ACME Burger Co. offers. The design of 'Smash' was carefully crafted to be both inviting and memorable, appealing to customers of all ages.