Overseas Apparel
Overseas Apparel is an independent, eco-friendly clothing brand with a strong commitment to sustainability. A collection that I developed lies in creating captivating and thought-provoking illustrations that capture the essence of endangered and threatened species.
I developed designs that evoke emotions and connect people to the natural world. These designs feature iconic and charismatic species, emphasising their beauty and unique characteristics to establish a sense of urgency for their protection.
By introducing new designs on a monthly basis, Overseas Apparel can generate excitement and anticipation among their supporters. Each design becomes an opportunity to shine a spotlight on a specific endangered species, providing a platform to share its story.
The collection aims to ignite curiosity and inspire action. By wearing these designs that have been screen printed onto recycled plastic products, individuals become walking ambassadors for the cause, sparking conversations and generating awareness among a wide audience.